I’m a Berlin-based junior digital marketer with experience as a senior copywriter and content manager at multi-national companies and startups. I worked for several years producing SEO-focused content as part of an online marketing department after a decade writing about financial topics and news as a journalist. My journalism background gives me an eye for detail that I use in all my work. Learning about SEO techniques and paid ads inspired me to take a 6-month digital marketing course so I could expand my knowledge. Now I have a mix of experience that gives me the ability to write compelling text to bring awareness to your brand or come up with a strategy to expand its reach.
What I’m Looking For
I’m looking for a junior position in content marketing, email marketing, marketing copywriting or something similar where there’s room to grow. This can be a full-time hybrid position based in Berlin or a remote job that’s either full-time, freelance or contract-based.
What I Offer
Marketing Content
Although I’m new to marketing, I have more than 20 years of experience writing content. This includes 5 years as a marketing copywriter and content manager. I have an eye for detail and a knack for writing compelling copy that fits a brand’s specifications, style and tone.
I’ve written about mobility, private equity, travel, financial markets, and news and am adaptable to just about any kind of topic or copy demand.
Skills & Programs
- Google suite
- Microsoft suite
- Content management systems
- AI
- Microcopy
- Blog articles
- Paid ad copy
Digital Marketing Strategy
Let me come up with a marketing strategy and plan customized to your needs that takes into account your brand’s target audience, budget, tone of voice, and place in the market.
Among the strategies and channels available are SEO (search engine optimization), paid advertising, social media, and content marketing. Of course this pairs with data analysis to see how campaigns perform.
Skills & Programs
- Google Ads
- Facebook/Instagram Ads
- Buffer
- SemRush
- WordPress
- MailChimp
- Google Analytics
- Canva
- Case studies
Email Marketing
Getting and keeping customers is top of mind for every company. Email marketing is a key part of that, and I can help you come up with a strategy so your customers stay your customers.
I can craft an email marketing plan that inspires with its content and invites people to click through and convert. This can be customized to your product, the stories your brand would like to tell, and other needs. All of this will foster long-term customer relationships and add value to everyone who’s on the email list.
Skills & Programs
- MailChimp
- Google Analytics
Andrea Heisinger 